Women empowerment is the new burning issue in the present scenario. We have news, articles, debates and discussions in abundance on violence, gender discrimination, inequalities etc. etc. etc. A lot can be done to empower women and many researchers, individuals and organizations are working on this field already. For instance people create awareness, educate them or provide them platforms where they can voice out their issues and problems. But is it correct to only talk of women and the inequalities that they face? Certainly not!
Financial independence plays a significant role in this. If we aim to empower woman, we need to provide her livelihood opportunities. This doesn’t discard her chance of being prone to violence but would certainly give her the ability and power to face and fight this social evil. As per the traditions of the society, women are best when confined within the private sphere. Even if they have progressive family members, it is difficult for them to leave the house, leave the elderly and children in the house as well as balance the household chores and go to a workplace to work for their living. So the situation and the circumstance of the womenfolk are quite tricky.
Research suggests that investing in Women’s Economic Empowerment (WEE) has important linkages with gender equality. As a result, India has witnessed several schemes and progressive legislation- both at the central and state levels-that aim to empower women and increase their participation in the economy. Many Non-Profit organizations are also working for women empowerment in collaboration with government or through CSR projects.
However, despite the government’s targeted efforts, India has had limited success. The Global Gender Gap Report 2020 has ranked India among the five worst countries in the ‘Economic Participation and Opportunity’ index. There is a dire need of intervention to reach out to women that are at distance from receiving any sort of support and exposure from the government bodies.
It is very evident that COVID-19 has had an adverse effect on financial stability and livelihoods of people around the world. In India, three out of four people are experiencing their first recession. Unfortunately, it has impacted women more adversely than men. Various industries like services, tourism, hospitality, etc. have been a drastically hit and almost every sector is dealing with economic instability.With the agenda of impacting women across geographies, we undertook this exercise of reaching out to women and listening to their stories that helped us to understand grassroot problems better, what the need and aspirations of these women were and so, map out a course of action that is backed by qualitative and quantitative data.
What about something that not only empowers women but also contribute to the mother earth? A solution through which we can contribute to both the nurturers. Doesn’t it sound exciting? It certainly does, right? So we came up with this unique idea.
The pandemic has shown us the importance of sustainable livelihood opportunities, sustainable work, sustainable living and sustainable materials. Home based work for women is something that isn’t often heard of. This is the very reason for us to have started this venture. We not only provide them flexible work timing but also build a market linkage. This triggers the motivation among those 100s of women residing in the rural villages of Delhi, U.P and Uttarakhand. As they can sit at home, work as per their convenience and earn. Because of this approach our module has become one of the epitomes of women empowerment ventures.
We have started this social venture and our plan is to link over 100 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India’s traditional handicrafts in the process. We are making state of the art products from natural, environment friendly and sustainable fabrics like Bamboo, Hemp, Nettle, Organic Cotton etc.
We want to encourage the art work, craftsmanship, talent of rural Indian women. Planet Greenworks with women who are artisans, entrepreneurs, weavers and designers. We have a unique approach to rural social entrepreneurship. We offer comprehensive collection of gorgeous products such Hemp Paper, Kitchen and Dining ware, Home furnishing, Hemp Bags etc. which are absolutely natural, organic, craft based, contemporary, and pocket-friendly.
Planet Green is an online platform to promote various innovative products made from sustainable, natural and environment friendly fabrics. It is a place for products that are handmade by using traditional techniques. 100% Pure Hemp promises to be the magical crop that can satiate human’s need for clothing, nutrition, packaging, and even housing; without hurting the sustenance of our planet. Eco-friendly and sustainable raw materials like hemp, bamboo, jute, organic cotton are the fabrics that we use for all our products.
Planet Green-Where fashion meets nature!